Sell more per visit
Product Featuresfor WooCommerce.
Turn product benefits into reusable content that persuades on the page and filters the catalogue.
In the storefront
What it does
WooCommerce product feature highlights and product-feature filtering
Explain why a product matters, then let shoppers filter by that reason.
How Product Features works
Create reusable product-benefit highlights that can also become a filter group.
Controls for your store
- Feature list management and selected product assignment
- WooCommerce hook placement before summary, add to cart, and other product areas
- Display styling, layout controls, and Archive Enhancements filter integration
Where Product Features fits in WooCommerce
The same benefit language persuades on product pages and improves catalogue discovery.
Features and settings
Product Features capabilities at a glance
See what the module adds to WooCommerce and the controls available to shape it for your store.
| Feature | What it provides | Settings and controls |
|---|---|---|
| Reusable highlights | Reusable feature highlights with selected display on product pages. | Feature list management and selected product assignment |
| Product-page placement | WooCommerce hook placement around summary, add to cart, and other product areas. | WooCommerce hook placement before summary, add to cart, and other product areas |
| Archive filter integration | The same features can become a filter group inside Archive Enhancements. | Display styling, layout controls, and Archive Enhancements filter integration |
Best for
When Product Features is the right fit
Stores that need to explain product benefits consistently, then let customers browse the catalogue using those same features.
Common questions
Product Features FAQs
Practical answers based on the controls and integrations included in the current Convertivo module.
Can the same feature highlight be reused across products?
Yes. Create reusable feature entries, assign selected features to products and control their display order.
Where can Product Features appear?
Choose from WooCommerce product hooks before the product, within the summary, around add to cart and in other product-page positions.
Can customers filter by these product benefits?
Yes. Product Features can become a filter group when Archive Enhancements is enabled, connecting product-page persuasion with catalogue discovery.
Ready when your store is