Launch and recover demand
Product Launchfor WooCommerce.
Coordinate the countdown, signup list, launch email, and purchase protection while keeping every customer-facing detail on-brand.
In the storefront
What it does
Customisable WooCommerce product launches, countdowns, and reminders
Build anticipation with a launch experience that looks and reads like your brand, not a generic countdown.
How Product Launch works
Schedule product releases with a fully customisable countdown, signup experience, launch email, and purchase protection.
Controls for your store
- Store-time launch dates for published or draft simple and variable products
- Custom text for countdowns, dates, signup prompts, form states, buttons, confirmation messages, and launch emails
- Button colours, typography, borders, radius, spacing, and other visual controls
- Translation-ready customer-facing strings for multilingual storefronts
- Double opt-in, unsubscribe, subscriber management, and bulk schedule, update, or remove actions
Where Product Launch fits in WooCommerce
Server-synchronised timing and server-side checks protect the launch boundary across carts, links, Store API, and checkout, while customisable and translation-ready presentation keeps each launch consistent with the storefront.
Features and settings
Product Launch capabilities at a glance
See what the module adds to WooCommerce and the controls available to shape it for your store.
| Feature | What it provides | Settings and controls |
|---|---|---|
| Launch scheduling | Scheduled launches for published or draft simple and variable products. | Store-time launch dates for published or draft simple and variable products |
| Custom text and messages | Countdowns, signup UI, double opt-in, unsubscribe links, and launch emails. | Custom text for countdowns, dates, signup prompts, form states, buttons, confirmation messages, and launch emails |
| Buttons and visual styling | Customise every customer-facing string, button label, colour, style, countdown message, signup state, and email message. | Button colours, typography, borders, radius, spacing, and other visual controls |
| String translation | Translation-ready strings support multilingual launch experiences. | Translation-ready customer-facing strings for multilingual storefronts |
| Subscriber journey and protection | Server-side checks block early purchases across links, carts, Store API, and checkout. | Double opt-in, unsubscribe, subscriber management, and bulk schedule, update, or remove actions |
Best for
When Product Launch is the right fit
Brands releasing limited drops, new collections, or scheduled products that need a fully branded and translation-ready launch experience before purchasing opens.
Related features
Common questions
Product Launch FAQs
Practical answers based on the controls and integrations included in the current Convertivo module.
Can Product Launch schedule draft as well as published products?
Yes. It can schedule simple and variable products that are already published, or publish a draft product automatically at its configured launch time.
Does the countdown actually stop customers buying early?
Yes. Purchase protection is enforced on the server across direct add-to-cart links, classic and AJAX carts, Store API requests, existing carts and checkout.
Can shoppers register for a launch reminder?
Yes. The module can collect launch subscribers, use optional double opt-in, send the availability email and include an unsubscribe link.
Ready when your store is