Measure and optimise
Analyticsfor WooCommerce.
Understand which onsite moments earn attention so the next campaign starts with evidence.
In the storefront
What it does
WooCommerce conversion analytics for search, banners, popups, and enquiries
See what shoppers actually respond to before planning the next campaign.
How Analytics works
Report on banners, popups, search activity, daily events, and Product Enquiries from one dashboard.
Controls for your store
- Banner impressions, clicks, dismissals, popup activity, and top searches
- Per-message CTR, daily activity, and enquiry totals
- Cache-friendly, rate-limited reporting with 90-day retention and optional Matomo support
Where Analytics fits in WooCommerce
Reporting is tied to the tools it measures, so campaign and discovery activity can be reviewed together.
Features and settings
Analytics capabilities at a glance
See what the module adds to WooCommerce and the controls available to shape it for your store.
| Feature | What it provides | Settings and controls |
|---|---|---|
| Conversion events | Banner impressions, clicks, dismissals, popup activity, search queries, and enquiries. | Banner impressions, clicks, dismissals, popup activity, and top searches |
| Reports and trends | Daily activity, top searches, and per-message CTR views. | Per-message CTR, daily activity, and enquiry totals |
| Data handling | Cache-friendly, rate-limited reporting with 90-day retention and optional Matomo support. | Cache-friendly, rate-limited reporting with 90-day retention and optional Matomo support |
Best for
When Analytics is the right fit
Merchants who want one view of the onsite tools customers interact with before deciding what to improve next.
Common questions
Analytics FAQs
Practical answers based on the controls and integrations included in the current Convertivo module.
Which Convertivo activity is reported?
The dashboard can report banner impressions, clicks and dismissals, popup activity, top search terms, daily activity and Product Enquiry totals.
How long is analytics data retained?
The built-in reporting uses a 90-day retention period, with cache-aware collection and rate limiting.
Can Convertivo work alongside Matomo?
Yes. Optional Matomo support is available where a store wants Convertivo activity represented in its wider analytics setup.
Ready when your store is