Measure and optimise
Google Adsfor WooCommerce.
Keep the link between the ad click and the WooCommerce order visible while onsite tools improve the conversion.
In the storefront
What it does
WooCommerce Google Ads conversion tracking, click IDs, and offline exports
Know which ads pay back, even when checkout leaves the site.
How Google Ads works
Track conversions and retain Google click context from ad click through WooCommerce order.
Controls for your store
- Google Ads conversion settings and GCLID capture
- GCLID, wbraid, and gbraid prioritisation and order storage
- GTM, Matomo Tag Manager, gtag.js, deduplication, enhanced conversions, and CSV export
Where Google Ads fits in WooCommerce
Keeps paid-acquisition measurement alongside the onsite tools that improve the conversion.
Features and settings
Google Ads capabilities at a glance
See what the module adds to WooCommerce and the controls available to shape it for your store.
| Feature | What it provides | Settings and controls |
|---|---|---|
| Conversion setup | Google Ads conversion tracking configuration. | Google Ads conversion settings and GCLID capture |
| Click ID capture | GCLID capture for click-level attribution context. | GCLID, wbraid, and gbraid prioritisation and order storage |
| Purchase data and exports | Order-linked reporting data alongside onsite conversion activity. | GTM, Matomo Tag Manager, gtag.js, deduplication, enhanced conversions, and CSV export |
Best for
When Google Ads is the right fit
Advertisers who need GCLID, wbraid, and gbraid data to remain connected to WooCommerce orders and conversion reporting.
Common questions
Google Ads FAQs
Practical answers based on the controls and integrations included in the current Convertivo module.
Which Google click identifiers are retained?
Convertivo captures and prioritises gclid, wbraid and gbraid, then stores the relevant click context with the WooCommerce order.
How can purchase conversions be sent?
Use Google Tag Manager dataLayer events, Matomo Tag Manager or direct gtag.js purchase tracking, with client and server deduplication controls.
Does it support Enhanced Conversions and offline uploads?
Yes. The module supports SHA-256 Enhanced Conversion data and Google-ready CSV exports for eligible WooCommerce orders.
Ready when your store is